Marketing, Sales and Service
We are all customers, and interact with companies and organisations every day. The Marketing, Sales and Service (MSS) team is dedicated to the customer and we see every one of those interactions as an opportunity to improve the experience customers receive and to make the company more successful.
It is the job of the MSS team to create and implement a distinct customer experience for our clients. On our projects, we are at the forefront of digital transformation maximising the use of online, social media and mobile applications and website technologies as well as cutting edge innovations such as social CRM, mobile marketing and optimising multi-channel services. We also deploy traditional tools such as customer segmentation, customer strategy, service enhancement and contact centre design, to help our clients better understand their customers and serve them profitably.
On major business transformation and systems implementation programmes we serve an equally valuable role, acting as the voice of the customer and here, our experience and expertise solves customer issues before they become problems and ensures they receive a seamless service on launch.
In MSS we pride ourselves on being accomplished consultants with something extra to offer. So while you will develop all the core tools in a consultant’s toolkit, we will also challenge you to pick up new trends, think in innovative ways and go a step further to delight both our clients and their customers. Our team is leading many of Capgemini’s digital offerings, supporting Capgemini’s ‘Transform to the Power of Digital’ campaign:
- We have created a multi-channel framework that helps our clients understand how they can drive better value for their organisations by providing a more consistent experience by integrating their channels and to become more cost-efficient by moving their customers into more profitable channels;
- We have worked with our partners to develop a tool to enable social media monitoring and enable organisations to respond to customers directly or by case-load, and even review their business processes based on feedback garnered from social media;
- We have created digital strategies and implemented digital solutions to enable our clients to deal with challenges of changing customer behaviours and a shift to use of online, social media and web technologies for clients across a variety of sectors, ranging from the travel sector to the education sector.
As a CDCer in MSS, you may find yourself working across any one of our 7 key offerings that span the customer spectrum: Market Insight, Market and Experience Strategy, Marketing, Sales, Customer Service, Product Management or Channel Management. This means that you could be working in a variety of roles, from developing customer journeys to reviewing the business processes that drive workings of a call centre or from managing the implementation of a new website to designing a sales force operating model.
If you share our passion and relish a challenge, come and work with us to help our clients unlock the value of their greatest assets…their customer relationships.
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